Accuracy. Addressability. Broadcast email. Ad serving. Click through rate (CTR)⏎
Content management. A/b split. Cookies. Attribution model. Content-centric lead nurturing⏎
Consistent representation. Contact strategy. Customer experience (CX). Cumulative cost per lead. Audience-based advertising⏎
Brinker's map. Customer experience (CX). Current state. Concise representation. Abandon rate⏎
Cross-channel/multichannel/omnichannel marketing. Consistent representation. Cross-channel/multichannel/omnichannel marketing. Brinker's map. Buy one, get one (BOGO)⏎
Anonymized data. Accepted (aka delivered) rate. Clusters. Current state. Believability and reputation⏎
Agency trading desk. Contextual advertising. Broadcast email. Attribution. Audience-based advertising⏎
Ad server. Customer experience score. Abandon (outbound). Customer experience score. Bounce rate⏎
Blended staffing option. Call-to-action. 360 degree customer view. Completeness. Customer experience (CX)⏎
Amount of data (coverage). 1st party data. Cross-device marketing. Clusters. Click through rate (CTR)⏎